SHOWSTOPPER INTRODUCES EMERGING DESIGNER
The new Multi Designer Brand Store, at the third floor in
Pak Towers it is located in the posh area, an also ideal shopping centre at
Clifton Karachi Pakistan.
The Showstopper has the latest collection stocks of 21
designers, as you enter the store you will find the latest design of dresses
and Jewellery, which are in fact eye catching
Showstopper owned by
FARKHANDA BAWANY AND SABERA TAPAL, with their keen business sense, and having
eye for fashion and quality. They are running the store in right direction.
Their basic moto is to hunt for new Pakistani talent.
In this direction the Showstopper a Multi Designer Brand
Store on 20th of December 2012 introduced two emerging designers,
Mehreen Noorani and Maimoona.H. The event was highlighted by catwalk Models
performed on the event were Abeer, Falak, Seema and others. Abeer was outstanding and grace the occasion by her performances. The show was attended by
many other important personalities from fashion world.
It will be not out of place to mention that S.S.- Sabera
& Saad Specilize in hand crafted silver jewellery with precious and semi
precious gem stones is launching their winter collection titled FUSION , which
will be exclusively available at SHOWSTOPPER.
Sabera has a keen sense of style and fashion and Saad a
graduate from the prestigious Gemology institute
of America . Both have now teamed up
to create their own jewellery line S.S.
The event, PR and Media was managed by Tehmina Khaled and
her team at TAKELL.
The way event was organized it shows the professionalism and
skill of Tehmina Khaled and her team.
EMERGING DESIGNER MAIMOONA. H
Maimoona. H is a concept brand, which plays on extremes and
opposites. The garments embody contrasts such as masculine & feminine, soft
& serve, constructed and deconstructed, created for someone who wants the
perfect combination of simple elegance and detailed engineering.
Maimoona goal is to create a clever yet playful product that
is beautiful and bold enough to stand-alone. Maimoona has recently graduated
from French Fashion University Esmod with a double major in pattern drafting
and Fashion design. She was awarded “Fashion Design Award”in her graduating
class of 2012. During her time at Esmod she won the Mercedes Benz Middle East
Fashion Design Contest and attended Berlin Fashion week. She Participated in
Harper’s Bazaar Illustrator of the year contest and her illustration was
published in the magazine she has also been selected to show case some of her
work in Dubai , Paris
and Osaka . Maimoona is currently
working to launch her Luxury RTW label in the Middle East
and Pakistan .
Mehreen a graduate in fashion design from FIT, she is a
Dubai based fashion designer whose label sells in Dubai, India, Hong Kong and
NewYork Starting with a design apprenticeship with DVF- Diane Von Furstenberg,
she, then also worked as Assistant Designer for French Connection’s
Spring/Summer 1999 Collection, as well as working on developing the womens wear
line at Mondo di Marco. She has previously showcased in Delhi
at Bridal Asia alongside prominent designers including Ritu Kumar, Rizwan Beyg
and Faiza Samee.
Mehreen relocating to the Middle East
over the last decade, strengthened her international merchandising skills with
buying coordinator position at Harvey Nichols in Riyadh .
Whilst in Saudi Arabia ,
she held a fashion show at the American Ambassador’s residence in the
Diplomatic Quarter. She currently resided in Dubai
where she holds 3 trunk shows a year.
Mehreen is now setting her sights on formally launching the
Mehreen Noorani label in her hometown, Karachi ,
with a stunning RTW collection, in her words, her collection “a feminine
concoction of convenient RTW for the upcoming social season, moving
effortlessly from daytime soirees into evening galas.
Here are some of the highlights of the event


















Here are some of the highlights of the event


















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