PANTENE BRIDAL COUTURE WEEK (PAKISTAN’S ICONIC BRIDAL FASHION EVENT)

The 2013 Pantene Bridal Couture Week CO-managed by Pantene and Style360 (HUM NETWORK) held the three day event on 19^th, 20^th and 21^st April 2013. Spring brings with itself the festive seasons of weddings, fashion lovers eagerly awaited the grand bridal show, which has exceeded the expectation not only women in Pakistan, it builds strong and meaningful connections with the Indian and Pakistani women across world.

Pantene Bridal Couture Week, held twice a year it is a unique mix of bridal fashion, glamour and ramp entertainment. This was the first bridal show of the year and the 18 bridal designers participated in the Pantene Bridal Couture Week from Pakistan an India, while 14 haute couturiers also showcased one outfit each from their collection.

PBCW was organized by Style 360 and on all three days the show was choreographed by ace choreographer HASSAN SHEHRYAR YASIN. The First and third day Make-up was done by SABA ANSARI of SABS SALON. The second day’s Make-up done by LAIQA HASSAN. The show kicked off to a rollicking start. The venue playing with layers and lights and images of nature the set was stark white so as not to detract attention from the clothes and gave a surreal look to the venue.

The beautifully decorated lounge and red carpet area, complete with fresh flower arrangements set the tone for the evening. The ramp created on straight, modern lines gave a beautifully contemporary look in marked contrast to the more classic sets normally used at PBCW.

The glamorous red carpet preceded the extravagant fashion presentation which featured top notch thirty-three male and female models from across the country and were part of the event this year, such as Ayyan , Fauzia Amman , Abeer Adeel , Falak Sheikh , Saima Haroon , Saima Azhar , Areeba Habib , Nadia Hussain , Cybil Chaudhry , Mehreen Syed , Sehrish , Sadaf Kanwal , Dania Sheikh .

The three day event was attended by designers, fashionistas, celebrities, media & socialites on the third and final day there was a special appearance on the ramp made by ZAIBA BAKHTIAR and WASEEM AKRAM

To make all the three shows and evening lively there was a special entertainment segment. The first day featured Hair Mob and AAMINA & MOHIB performances, FUZON (band) on the second day while BODY BEAT PRODUCTIONS performed on the third day.