SAMSUNG LAUNCHES FOURTH GENERATION GALAXY S4

On 6^th May 2013 Samsung Electronics Pakistan launch the fourth generation “GALAXY S 4” It is developed to redefine the way we live and to maximize our fulfillment of life. The launch of GALAXY S 4 reminding the fact that the economic environment in Pakistan is ripe and the favorable towards the technological culture to a greater extant, and also Considered the importance of effortless user experience and making their life easy.

The slim and strong SAMSUNG GALAXY S 4 is less to hold yet more to see. It captures and shares the meaningful and special moments of your life. It has the “WORLD’S FIRST FULLHD SUPER AMOLED DISPLAY” to showcase images at their best with 5-inch large screen.

GALAXY S 4 with a 13 mega pixel rear camera. It also boasts a “DUAL CAMERA” function that allows simultaneous use of both front and rear camera. Simultaneously, the ‘DUAL VIDEO CALL’ function enables you to make and receive a video call, and with its ‘GROUP PLAY’ function you can enjoy music, photos without WI-FI AP OR CELLULAR signal.

The SAMSUNG GALAXY S 4 with ‘S TRANSLATOR’ function breaks the language barriers and provides instant translation, using text or voice translation on applications. This instant translation is possible both from speech to text and text to speech and ensures that you can rely on the correct information abroad.

The FAST 3G CONNECTIVITY is supported by GALAXY S 4 and it means wherever you are in the world, you can rely on perfect connectivity. The ‘SAMSUNG SMART PAUSE’ allows you to scroll, and it recognizes your face looking at the screen and movement of your wrist and then scroll the pages up or down accordingly.

The additional NOTEABLE functions are ‘AIR VIEW’-‘S VOICE tm DRIVE’- ‘SAMSUNG OPTICAL READER’- ‘SAMSUNG WATCHON’- new ‘S HEALTH’ soft wear-‘SAMSUNG ADAPT DISPLAY’- ‘SAMSUNG ADAPT SOUND’.

On the launch of SAMSUNG S 4 the executive of the company gave the comments as follows:-

JK SHIN, President and head of IT & Mobile Communications Division at SAMSUNG.

“All the innovative features of GLAXY S 4 were developed based on the insights and needs we found from our consumers all around the world. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At SAMSUNG we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.”

MR. JUNG HUYUN MANAGING DIRECTOR of SAMSUNG ELECTRONICS:-

“The showcasing of the anxiously awaited SAMAUNG GALAXY S 4 in Pakistan is definitely a breakthrough moment.” Further added “SMARTPHONE market in Pakistan is highly auspicious for companies lime SAMSUNG at launch their products. The kind of SMARTPHONES people like here is definitely an opportunity that SAMSUNG can capitalize on in times to come”

MR. FARID ULLAH JAN BUSINESS HEAD OF MOBILEHONES IN PAKISTAN 

“SMARTPHONE culture in Pakistan has evolved unprecedented and this is manifested in their increased liking for phones that offer them diverse and easy to use features in terms of accessibility and interactivity.” Further he said” SAMSUNG GALAXY S 4 is a phone that is line with these developing consumer trends, and hence its arrival in Pakistani markets can help the brand boost its consumer base in these countries.”

The glamorous evening of the launch event of GALAXY S 4 commenced with an amazing dance performance. AMNA KARDAR hosted the guests towards the blue carpet. This followed NATASHA, Master of Ceremonies who whereby invited MR JOHN PARK, MANAGING DIRECTOR of SAMSUNG PAKISTAN to present a preface product presentation. MR FARIDULLAH, Business Head of Mobile Phones in Pakistan & MR. AHMED BABAR were invited at the podium to highlight the key features of GALAXY S 4.

Fashion designer ALI XEESHAN provided a glimpse of how SAMSUNG TECHNOLOGY AND FASHIONGO HAND IN HAND WITH HIS LATEST led DRESS COLLECTION. The ramp walk presented which featured top notch models such as FAIZA ANSRI, NIDA BANGESH, DANIYA and HUMAIMA MALIK who being the brand ambassador and the face of the GALAXY series finally unveil GALAXY S 4.

‘SUKHBIR’ The king of BHANGRA performed the final segment of the entertainment of the evening.

The event was managed by CATWALK PRODUCTIONS AND PR handled by CATALYST PR & MARKETING.