POND’S MAKE SURPRISES AT PFDC SUNSILK FASHION WEEK 2013

The PAKISTAN FASHION DESIGN COUNCIL SUNSILK FASHION WEEK 2013 on their 6th consecutive prêt a porter Fashion Week, showcased diversity of LUXURY/PRET collections from over 33 designers in a period of 4days.

The event was brought to life when the celebrity and legendry FRIEHA ALTAF surprise the audience and management when the hosting of POND’S REVEAL LOUNGE unveiling was carried out by herself and which was again huge and astonishing creations, there was a beautiful antique stage the pieces were arrange to be seen from the creations of the designers who were to set to show their collection the next day at PFDC. It also kept alive the tradition of giving the audience and exclusive preview of the next day collections.

The latest Fashion show of the PFDC SUNSILK FASHION WEEK 2013, the segment of red carpet of all 4 days was hijacked by “POND’S REVEAL LOUNGE.” The celebrities, honorable guest and fashion goers who attended the show were abruptly attracted towards the Pond’s Reveal Lounge which was literally the biggest thing on the red carpet and diverted the attention of the invites.

FOUR DAYS AT PFDC RED CARPET (POND’S REVEAL LOUNGE)

*On the first day at PFDC the Pond’s Reveal Lounge started with surprise when the hosting unveiling was carried out by a celebrity FRIEHA ALTAF.

*On the second day the Pond’s Reveal lounge gave a very quite exhibition of MOHSIN ALI, ZONIA ANWER, MAHEEN KARDAR of KARMA, LAYLA CHATOOR, ADNAN PARDESY AND SHEHLA CHATOOR’S COLLECTIONS.

*On third day the collections display was of MAHEEN KARIM, ALI XEESHAN, WARDHA SALEEM and KAYSERIA’S.

*On the fourth day it was assumed that the magic of “POND’S REVEAL LOUNGE” is over, but it was kicked off with the unveiling done by the elegant SHEHYR SAIGOL Finally, the curtains came down on the lounge on the final day.

MR. AMIR PARACHA VP Marketing Unilever Pakistan said. “Continuing with our unswerving commitment behind PFDC SUNSIKLK’S Fashion Week, this time around we are proud to present exclusively designed SUNSILK COLLECTIBLE BOTTLES by top known Pakistani designers. Additionally, our “POND’S BRAND” will enliven the red carpet with its “ POND’S REVEAL LOUNGE”, which will allow a peak into the next day’s shows. This year’s event promises to be a feast of fashion and I wish the participants and everyone involved the very best of luck.”

The PFDC SUNSILK FASHION WEEK was organized by CATWALK PRODUCTIONS and PR handled by CATALYST PR & MARKETING.