Coke Studio launches the much anticipated Season 6!
Coca-Cola Pakistan proudly announced the return of the
nations’ most anticipated music platform, Coke Studio, at an acclaimed press conference
where as sixth season of exciting talent, diverse musical influences and
dynamic performances will be aired October 2013.
This years' Coke Studio voyage will witness a fusion of
Eastern, Western and regionally inspired music for which the platform has come
to be renowned. However, this season
goes deeper in its journey, exploring the international heritage of popular
local music genres, tracing these global influences that have left an indelible
impact on Pakistan's national and cultural musical identity. To that end, Coke
Studio's cross-genre Pakistani musical talent will be joined by international
musicians trained in both contemporary and traditional instrumentation.
Hosted by media
personality Anoushey Ashraf, the press conference was opened by a musical
rendition of the National Anthem followed by a minute of silence in remembrance
of the Peshawer bombing and Balochistan earthquake victims. A video recapturing
the essence and influence of the past 5 seasons of Coke Studio was screened thereafter,
following which the host invited Rizwan U. Khan,
General Manager of Coca-Cola Pakistan
and John Seward,
General Manager of Coca-Cola Beverages Pakistan Limited (CCBPL) onto the stage. An exclusive Season 6 session preview, featuring Muazzam Ali Khan and
Fariha Pervez titled ‘Jogi’ was also screened for all the attendees. Anoushey then invited participating talent from Coke
Studio Season 6 on stage after which Rizwan U. Khan and John
Seward unveiled a
limited edition commemorative coffee-table book as conceived, compiled and
published by Markings, titled “Coke Studio – Sound of the Nation” - a vibrant
visual journey that charters the cultural, social and emotional impact of a
music platform that has regaled Pakistani and international audiences for over
five years. As then explained by Rizwan U. Khan while addressing
the audience, Coca-Cola continues to champion the belief that music has the power to bring people
closer and that Coke Studio specifically, continues to transcend ethnic, age
and cultural barriers and to influence positive change. Anoushey then introduced and invited
on stage Mr & Mrs. Tawab from Rising Sun Institute, a not-for-profit
organization for special children, which has been supported consistently by
Coca-Cola, to recognize and indeed thank them for their pioneering contribution
towards special education in Pakistan. The
event was managed by R-Team with Public Relations by Lotus.
Speaking
about Coke Studio, Rizwan U. Khan, General Manager of Coca-Cola Pakistan
stated, “At Coca-Cola we pride ourselves on being on
the forefront of new and dynamic innovations, and we can say with confidence
that Coke Studio is precisely that. With this season Coke Studio embraces and
espouses an even more global identity, fusing it in harmony with Pakistan 's heritage. We all look forward to bringing another
groundbreaking season of Coke Studio to the nation.”
In this evolutionary step, Season 6 will incorporate global
music influences spanning from Fes , Morocco , to the Balkans, the Ottoman, and Kathmandu , Nepal . With this added dimension to its
sixth season, Coke Studio endeavours to make Pakistani music more accessible to
a global audience, while at the same time encouraging international artists to
adopt and integrate Pakistani music influences into their own compositions.
Coke Studio Season 6 features the following artists:
Abrar-ul-Haq, Alamgir, Ali Azmat, Asad Abbas, Atif Aslam, Ayesha Omar, Fariha
Pervez, Muazzam Ali Khan, Rostam Mirlashari, Rustam Fateh Ali
Khan, Saieen Zahoor, Sanam Marvi,
Sumru Ağıryürüyen,
Umair Jaswal, Zara Madani, Zeb & Haniya and Zoe Viccaji.
The Coke Studio house band for Season 6 features Asad Ahmed
on guitar, Babar Ali Khanna on dholak, Jaffer Zaidi on keyboards, Kamran
‘Mannu’ Zafar on bass, Louis ‘Gumby’ Pinto on drums, Sikandar Mufti on
percussions and drums, Omran Shafique on guitar and Zoe Viccaji and Rachel
Viccaji on backing vocals.
Coke Studio Season 6 will also feature guest musicians from Italy , Morocco , Nepal , Norway , Pakistan , Serbia and Turkey .
More information on Coke Studio Season 6 can be accessed
from www.cokestudio.com.pk and https://www.facebook.com/cokestudio. Detailed schedule of the
Season will be released on October 6, 2013 .

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