SHEEP® EID COLLECTION PREVIEW - FALL 2013

Karachi September 30, 2013:  Pakistan’s premium ready-to-wear clothing brand SHEEP® presented its exclusive Eid collection, the “Floral Array” at the Dolmen Mall, Clifton, Karachi. The SHEEP® EID COLLECTION - FALL 2013 has taken its inspiration from nature’s most beautiful flowers, representing a sense of purity and grace.

The color palette ranging from samba red to deep blue and silhouettes varying from experimental to conventional, the collection will entice you this season with its ethereal designs. Keeping the varied preferences of the SHEEP® woman in mind, the collection consists of straight cuts, for a sharper look, to flowy lines that add the delicate, more feminine touch. The fabrics used are a combination of cotton, butter linen and silks. The embellishments include handmade flowers and intricate embroidery detailing hints of zari, cotton and lace knotted techniques that are unique to SHEEP® signature style as well as diamantes, jute and funky neon buttons to connect with the candy craze.

SHEEP® Man Collection comprises of sophisticated Kurtas with the recent inclusion of Smart Casual Shirts and Pants made with 100% Linen fabric – one of the oldest and most luxurious fabrics in the world. Known for its elegant appearance, Linen is the fabric of choice for men who appreciate an ageless and sophisticated look. The collection takes inspiration from the Pakistani urban man who enjoys understated luxury.

“We are very excited about the new collection as it’s fresh and unique in its composition.” – Ayesha Jafar, Marketing Manager – SHEEP®

SHEEP® is a retail brand for today's woman and man who value premium quality clothes, launched by ITTGLOBAL in 2010. In the ever growing market of various fashion brands, SHEEP® has maintained its identity with its trademark sophistication, elegance of designs and clean patterns that allure hearts of women.

The model lineup included Sehrish, Mannal, Ekra, Mubashira, Sarah Khan, Abrar, Saqib Khan, Taha Khan. The launch event organized by Catwalk Event Management & productions and PR handled by Catalyst PR & Marketing was attended by celebrities and socialites including Maha Burney, Momal Sheikh, Arjumand Rahim, Meera Ansari, Rukaiya Adamjee, Mujahid Hamid, Ayesha Ahmed, Mr. & Mrs. Asif Karim, Zahir Rahimtoola, Farah Khan, Saadia Nawabi and many more.