On 1st November 2013 FEATHERS Luxury prêt, Multi
Brand store located at a prime spot in the centrally placed Forum Mall,
Clifton, Karachi presents to its clients UMAR SAYEED’S PSYCHE.
PSYCHE the very affordable bridal wear line up that is
produced by UMAR SAYEED. The PSYCHE line is a breathtaking amalgamation of
color palate that ranges from cool pastels to bright juicy shades, well-placed
appliqués and intricate hand embroideries with amusing details. Although the
splendor of UMAR SAYEED bridal designs and HOUSE OF UMAR SAYEED keen business
sense has set the bar for many aspiring bridal couturier to follow.
It is worth mentioning here what makes FEATHERS Multi-brand
store fly off the rocks, because it has a high-end luxury prêt and formal wear
at store and promises and offers the ‘must have’ of fashion under one roof-
Pret, semi Formal, Formal, jewelry, bags and other accessories.
FEATHERS Managing Director ERAM SHEIKH said on the launch event
“Keeping in mind the BIG LOCAL BRIDAL market as well as the expatriates
visiting Pakistan, FEATHERS has taken initiative to provide this off the rack
exquisite wearable and affordable bridal line by king of bridals, UMAR SAYEED”
she also says” The way we manage our designers and deal with our customers sets
us apart from others”
ERAM SHEIKH a dynamic entrepreneur and a renowned name in
the social circles, believes in empowering young and aspiring designers to
become successful retail brands.
At present FEATHERS is having stock of over 20 designers,
established and emerging at the MULTI BRAND STORE. Surely it is by the efforts
of ERAM SHEIKH.
The launch event was organized by TEHMINA KHALED and her
team at TAKE11. Make-over by veteran makeup artist, NABILA and her team at
N-PRO, presentation choreographed by NABEEL SHAUKAT.
The event had a glamorous red carpet and it was brought to
life at FEATHERS by a fascinating fashion presentation featuring six top
models. The evening was attended by top notch designers, celebrities, media
& socialites.
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