The two-day Krewella Pakistan Tour 2023' curated by Irshad Ali Khan, co-founder of Black Box Sounds was a rocking success and energized large crowds in both Islamabad and Lahore on January 6th and 7th.
"It's
always been about bringing together positive energies and teamwork,"
opined Irshad Ali Khan during the grand finale of the tour in Lahore.
"Big things happen when the right people come together. It's how history
is made," he added.
Leading act Krewella is an American electronic dance music band from
the Chicago suburb of Northbrook, Illinois, United States,
that formed in 2007 and comprises sisters Jahan Yousaf and Jasmine Yousaf whose
father is of Pakistani descent. Their musical style is mainly EDM, dance-rock,
and dance-pop. However Krewella's style has been influenced by several
electronic subgenres, including progressive; house, electro-house, dubstep, trap
music; nu-metal electro; dubstep; brostep and complextro.
Their debut EP, 'Play Hard' was released on June 18, 2012, while their debut album, 'Get Wet' was released on September 24, 2013, on iTunes.
The uber-talented sisters were teary-eyed as they ended their set in Lahore on
January 7th declaring that their Pakistan tour was a dream come true for them.
"Our father hails from Lahore so this is a very emotional moment for us," said the girls as their father Sohail Yousaf joined them on stage to raise the Pakistani flag as the audience cheered on with wild abandon and appreciation.
"Pakistan officially feels like home for us now," added Jahan summarising her and Yasmine's experience during the Krewella Pakistan Tour.
Chrome Sparks also literally created energizing sparks during the tour. Chrome
Sparks is an indie electronic project helmed by Brooklyn-based Jeremy Malvin who
had earlier performed at the Mad Decent Block Party in 2018 (also organized by
Irshad Ali Khan) and is loved by Pakistan audiences.
Khyber 13, a DJ based out of Chandigarh India and bought up in the Pukhtoon
culture also brought high-voltage energy to the festival. Khyber 13's sound
vacillates between Ethnic; Electronica; Afro and Hip Hop.
He has played at numerous clubs and music festivals in India, sharing the stage
with multiple musical bigwigs with his high-energy blend of genres.
Another high-octane act was Karachi-based and Ottawa-bred DJ and Music Producer
Turhan James, renowned for producing within a variety of EDM genres who
previously has been the support opening act for live
back-to-back performances by headliners Afrojack and Steve Aoki; an
opening act for Grammy Award-winning, platinum-certified DJ/ producer and
international icon Tiësto; as well as the support opening act for 2 live
performances by headliner DJ/ producer Martin Garrix at the CocaCola Arena in
Dubai. Turhan also very recently closed for Armin Van Buuren on New Year’s Eve
2022/2023 in Dubai at Dubai Media City Auditorium.
Other artists who participated in the Krewella Pakistan Tour 2023 included DJ
Barrister, DJ Maleo, Shae Gill, Natasha Ejaz, and an electrifying surprise
performance by everyone's favorite band Khumariyaan.
"This Black Box Festival is just the start," enthused Tauseeq Haider,
founder of Black Box Sounds. "There is much more in the pipeline; bigger
things that we will announce soon," he added.
The Krewella Pakistan Tour has already been dubbed "the Tomorrowland of
Pakistan" by music aficionados and lovers of EDM. The grand productions in
both cities organized solely by Irshad Ali Khan and his BlackBox team with no
aid or financial support from external investors wowed the large audiences comprising
the Who's Who of each city including celebrity guests such as film star Meera,
Ali Rehman, Umair Jaswal, Uzair Jaswal, Asim Azhar, Meerub, Ammara Hikmat,
Abdullah Siddiqi, Talal Qureshi, Haider Mustehsan, Maanu, Bilal Baloch, Zain
Ahmed and Ameen from Rastah and many more.
"I want to keep bringing international acts to Pakistan,"
Irshad Ali Khan opined. "It’s easy to go abroad and plug and play. But the
Pakistani youth deserve to have these events brought home to them," he
added.
The PR for the Black Box Festival's Krewella Pakistan Tour was managed by
Catwalk Event Management & Productions Pvt Ltd helmed by Frieha Altaf.
“EDM concerts are the
norm abroad and DJs are more popular than singers/bands,” said Frieha Altaf. “Krewella’s
success, energy, and style will inspire many young girls to reach an
international level of success. For two Pakistani girls, this is a truly
outstanding achievement. Pakistan is a country with a 65% populace who are under
the age of 28 and want to have fun. We need sponsors to see this too” Altaf
added.
The
event was supported by TikTok, as the Official Content Partner, and Embrace,
Packages as Krewella also proactively supports
the NGO, ‘HER Pakistan’. HER Pakistan is a youth- and women-led not-for-profit
organization that empowers individuals about menstruation through education,
service and advocacy.
"The
Black Box Festival Krewella Pakistan Tour was just to show the populace of
Pakistan what is possible in this genre of music and that there is more to
come," enthused Turhan James, one of the exciting acts of the uber-successful
festival tour.
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