KARACHI FASHION WEEK (TRIPLE E) FIRST MEN’S FASHION SHOW
It was on 27th and 28th May 2013 M/S EXCELL ENT
EVENTS & ENTERTAINMENT (PVT) Limited
organized and held its first ever Men’s Fashion Show at Golf Club DHA, Karachi.
The KFW Men’s Fashion Show was pioneered by Triple E (PVT.)
Limited and their partners, the show was organized with the objective of
promoting Pakistan’s local Menswear segment and providing a platform for the
country’s up-coming and established Menswear designers. The grand Menswear show
has touched the heights of success, it has exceed the expectation of organizer
as the show was highly appreciated by the audience, in coming years it will the
most eagerly awaited event of the Fashion Industry.
The complete execution of the event including set designing,
choreography, Hair & Make-up Stylist and other different activities were
managed by Triple E team and their partners. Here it will be not out of place
to mention the important contribution by the sponsors.
PARTNERS:-
- HASSAN SHEHRYAR YASIN (official Choreographer)
- N-GENTS (official Hair & Make-up Stylist)
- YOUSUF BASHIR QURESHI (Creative Head)
- HUM 2 (official Media Partner)
SPONSORS of FIRST and SECOND DAY EVENT:-
TDAP, NOKIA, GUL AHMED, BONANZA, JUST
FOR MEN, PAK SUZUKI, DARAZ PK.
The two-day event began with a bang was a unique mix of
glamour, fashion show runway and entertainment segments. The glamorous red
carpet preceded the extravagant fashion presentation and was attended by top
designers, fashion goers, celebrities, media & socialites. In the Men’s
Fashion Show 10 designers participated which includes top names from the
fashion world, they showcased their outfit from their collection.
The line-up of designers participating in the event is both
eclectic and impressive to say the least. Participating in the two-event are as
follows.
YAHSEER:- (CELEBRATION!) He presents a collection that’s
rooted in our soil but sets its prints in fashion capitals of the world. Summer
at YAHSEER is all about setting trends.
DANIYAL:-The Brand DANIYAL is of WALEED BILWANI a fashion
designer graduating from Asian Institute of Fashion Designing. “WE STITCH THE
SILVER LINING FORYOU” If you want to go for stylish and quality clothing, you
can find a wide variety of style chain including Formal/Casual SHI RTS,
SHALWAR SUITS/KURTA, SUITINGS, JACKETS and SHERWANIS’S for groom and dress
pants giving a specious look to what is call a fashion. The exclusive fashion
gives DANIYAL’S clients individuality with an up to date fashion line providing
them upper limit satisfaction.
SHAHNAMEH:- It celebrates luxury and finesse and knows how
to appreciate the finer things in life. It inspired by the multifarious
illustrations accompanying different editions of this work; it is an explosion
of colors, it is a celebration of manhood, it is a biopic of dynastic Shahs and
the heroes who were the jewels of their courts. The color palette includes the
entire spectrum of colors discernible to the Human eye. The range of SHAHNAMEH
starts with BASIC KURTA’S and SHALWAR’S
SHAB’S COUTURE:- The duo FAISAL and SHABANA graduates of Pakistan PATH AN
culture and the fashion of 17th century. The designer’s has made
experiment in their collection with the cuts and have given the modern feel to
their attire.
ELEMENT JEANS:- are known not only for its denim, but also
for its casual & sportswear, such as t-shirts, shirts and sweatshirts. The
company is aggressively rolling out its own branded retail stores and on line
store, ‘ELEMENT JEAN’S’ is and always be timeless, Hip, Bohemian, Chic.
VASIM ASGHAR:- collection is based on semi-urban look
transformed into classic London DESI FUNK. VASIM”S fusion
wear is destined to become the ‘in’ look this season in menswear.
SAMEER ALI:- The student of Asian Institute of Fashion
Design, he makes suiting with different style and cut with blocked print KURTAS,
SAMEER ALI label clothes are both luxurious and wearable. He strives to make
fashion that is timeless in its elegance, outfits are fashion forward, edgy but
wearable too.
BONANZA:- The brand Bonanza Garments have secured the
attention, imagination and loyalty of diverse consumers. It has a huge and
exclusive distribution network with over 65 exclusive stores and 100 accredited
dealers. At the Men’s Fashion Week Bonanza has screened a whole Pakistan
GUL AHMED:-In the domestic and international markets GUL
AHMED TEXTILE MILLS has attained leadership through its premium quality
products, brand equity and unshakable customer loyalty. GUL AHMED varieties,
LAWN PRINTS, KHADDAR, VICOSE, CAMBRIC, CHIFFFON, SILK, CHAIRMAN LATHA, EID
COLLECTIONS, STITCHED, G WOMAN, G PRET, STITCHED CLOTHING, PAKISTANI FASHION
WEAR, APPARELS, STICHED LAWN SUITS, DSIGNER LAWN SUITS.
HASSAN SHEHRYAR YASIN:- HSY
one of the biggest names in fashion in the region, known as “NEW KING OF
COUTURE” he is a name synonymous with elegance, glamour and luxury for over a
decade. HSY is predominantly a bridal house specializing in couture. The
distinctive Pakistani and Middle East inspired designs
peppered with western influences at HSY
augmented by refined cutting and judicious color choices represent such an
option that, it is no wonder that HSY
collections have taken the world by storm.
HASSAN has also been involved in art directing and
choreographing motion pictures and for which he has won several awards apart
from the awards as fashion designer.
The event was well organized by TRIPLE-E PVT LTD it was extensively
covered by electronic media such as CNN, BBC, GEO TV, CNBC Pakistan and Reuters
etc. Special approach, SOCIAL MEDIA and modern IT tools and infrastructure were
use to divide the activities related to the particular events in series of
manageable tasks.
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