L’OREAL PARIS LAUNCH TOTAL REPAIR 10BB CREAM

On 12^th June 2013 L’OREAL Paris worlds leading beauty brand, launched its RE VITALIFT TOTAL REPAIR 10 BB CREAM. The 1^st Anti-Ageing BB CREAM INSTANTLY PERFECTED SKIN.

L’OREAL has brought its skin and make-up expertise to consumers through an interactive Mall Animation at Dolmen City Mall Clifton Karachi. You can visit the venue and experience the L’OREAL PARIS EXPERTISE from 13^th – 16^th June 2013 for the best of beauty, glamour and expertise, because you’re worth it!

The visitors and patrons can meet L’OREAL PARIS skin and beauty experts as the Mall Animation is open for complimentary consultations. There will be an opportunity to experience the product’s benefits through free BB CREAM makeovers exclusively available to consumers through out the duration of the Mall Animation activity.

Further, while experiencing one-on-one free professional consultations, visitors and patrons have a special opportunity to experience a free nail-makeover at the L’OREAL PARIS nail-bar on a purchase of 5 or more L’OREAL products. Additionally, at the animation venue L’OREAL PARIS products are also available at special promotional discount of 15% for patrons to purchase.

In line with L’OREAL PARIS global philosophy of technical expertise and revolutionary innovation, the newly launched TR 10 BB cream enriched with the active ingredients, it fights the 10 signs of ageing in one gesture:- It also keeps the skin moisturized for a full 24 hours and has a soft and velvety texture.

Reduced wrinkles.
Smoothed skin.
Rehydrated skin.
Firmer skin.
More elastic skin.
More supple skin.
Even complexion.
Radiant skin.
Refined skin texture.
Defined contours.

It will be unfair if we do not mention that fashion and make-up have had a long and colorful history together. This season, L’OREAL redefines modern trends to create 4 essential Spring/Summer2013 make-up looks—LE GLAMOUR, LESMOOKY, LE SENSUAL, and LE SHOCKING; artistically translated by make-up expert SABA ANSARI and presented in a unique fashion Showcase by 4 leading fashion designers; DEEPAK PERWANI, SADAF MALATTERE, SANA SAFINAZ and SHEHLA CHATOOR, who have created exclusive capsule collections inspired by each make-up trend to complete the “LOOK”

The fashion and style presentation which featured top models such as IRAJ, ABEER ADIL, RABIA CHAUDRY, SHEHRISH BUKHARI, ZARA ABID and others.

The launch event was organized PR by LOTUS.