PFDC L’Oréal Paris Bridal Week: Details of Participating Designers 2013 and Hair & Make-Up Trend Shows
The Pakistan Fashion Design Council [PFDC] in collaboration with L’Oréal
Paris, the world’s leading
beauty brand, have announced the names of participating fashion designers and labels
set to highlight the bridal trends for 2013 – 2014 at PFDC L’Oréal Paris
Bridal Week 2013 [PLBW]
being held in Lahore from 10th – 12th October 2013. The
platform is set to define and present contemporary and traditional Pakistani
Bridal fashion, make-up and hair trends, fusing to create the ‘look’ for the
2013 – 2014 bridal season.
Designers showcasing at PFDC L’Oréal Paris Bridal Week represent a
diversity of aesthetics ranging from those steeped in tradition, design houses
who focus on bridal fusion wear and those who are inspired by the more
contemporary bride/groom. The 3rd PFDC L’Oréal Paris Bridal Week also marks the
exciting new addition of an early evening bridal showcase. Presenting collections at PFDC L’Oréal Paris Bridal Week 2013
are: Ali Xeeshan Theater Studio, Asifa & Nabeel, Deena Rehman, Élan, Exist,
Fahad Hussayn, HSY, Misha Lakhani, Nickie & Nina, Nomi Ansari, Saai by
Sahar Atif, Sadaf Malaterre, Sana Safinaz, Sania Maskatiya, Sonia Azhar, The
House of Kamiar Rokni and Zara Shahjahan. PFDC will also be hosting an
exhibition area at the PLBW venue itself followed by a 3-day exhibition at the PFDC Fashion Boulevard in Lahore and Karachi featuring select
collections from participating PLBW designers after the fashion extravaganza
concludes.
Sehyr Saigol, Chairperson of the Executive Committee of PFDC has
said, “PFDC is delighted to announce the
third iteration of the popular PFDC L’Oréal Paris Bridal Week. We are proud to see
the platform become the definitive source of trends, styles, looks and wedding
fashion that mould and define the upcoming Pakistani Bridal season. This year’s
list of participating designers is among the strongest the platform has ever
featured and in collaboration with our leading make-up & styling teams,
will help PFDC L’Oréal Paris Bridal Week 2013 be our most successful showcase
yet. We look forward to sharing the
bridal looks and trends that will make every bride and groom’s special day
their most memorable experience ever”.
Musharaf Hai, Managing Director L’Oréal Pakistan said, “We are delighted to collaborate for the 3rd
round with the Pakistan Fashion Design Council on PFDC L’Oréal Paris Bridal
Week 2013. This platform co-joins L’Oréal Paris’ 100 Years of global expertise
in Beauty, with the fashion, styling and design expertise of the PFDC. It is the L’Oreal Beauty Lens, which enables
our prestigious brands like L’Oreal Paris to always set trends and pioneer innovations in the realm
of beauty. This year, besides unveiling
L’Oréal Paris’ exclusive make-up looks in association with our fashion
industry’s leading designers, we
introduce some newness through showcasing L’Oréal Professionnel’s Trend Show
(the future is here!) and launching our revolutionary New Revitalift LaserX3,
an amazing innovation in the realm of anti-ageing. We hope you will join us to
celebrate the creative energy of the PFDC L’Oréal Paris Bridal Week – la vie
est belle!”
The
success of PFDC L’Oréal Paris Bridal Week has prompted private sector
associates to engage the platform to launch new products, marketing campaigns
and promotional activities. To that end, this year, Libas International
Magazine Limited will host the official black carpet at PFDC L’Oréal Paris
Bridal Week celebrating its 26 years of publishing; PFDC’s official bank, Bank
Alfalah, will be hosting a custom-designed VIP lounge at PLBW and is also
collaborating with PLBW participating designer Nomi Ansari for a unique design
installation, fashioned out of credit cards, to be showcased on the ramp during
Nomi Ansari's show and further displayed at the Bank Al Falah VIP lounge.
Leading global courier company FedEx - GSP Pakistan Gerry’s International will
be participating as PLBW’s official logistics partner while also hosting a
lounge at PLBW. In addition to this, FedEx - GSP Pakistan Gerry’s International
has collaborated with PLBW participating designer Ali Xeeshan for a one-off
piece to be displayed at the FedEx lounge on all three days of bridal week. The
official beverage partner for PLBW is Diet Pepsi. PLBW will feature an
exclusive L’Oréal Professionnel Hair Trend Show showcasing the 'IT LOOKS
Fall/Winter 2013/2014' on Day 1 as interpreted and infused with an Eastern
contemporary flair by stylist Shammal Qureshi, technical consultant for L’Oréal
Professionnel and creative director at Toni&Guy – Lahore featuring capsule
collections by Mohsin Ali, Sublime by Sara and Wardah Saleem. L’Oréal Paris
will also be creating exclusive make-up looks for 2013 - 2014 in collaboration
with PFDC member designers HSY, Fahad Hussayn and The House of Kamiar Rokni for
their respective collection showcases featuring the participating Bridal Week
style teams of Maram & Aabroo and Toni&Guy - Lahore who will share their interpretation
of bridal make-up trends for the season. In addition to this, L’Oréal Paris
will be introducing a customised Beauty lounge at PLBW where they will be
introducing a special edition PLBW Bridal Make-Up Kit, which can be used to
recreate favourite make-up looks from PLBW 2013, and an Essie Nail Bar where
visitors can experience the brand’s acclaimed nail colour range firsthand.
L’Oréal Paris will also be launching their Revolutionary Revitalift LaserX3
product range at PLBW and will host a unique laser-installation where bridal
week patrons are invited to experience complimentary product sampling. In
continuation of the trend set at the debut PLBW by the brand, L’Oréal Paris
will also be publishing their signature newsletters, each day of Bridal Week.
The black carpet for PFDC L’Oréal Paris Bridal
Week is sponsored by Libas International Magazine Limited, show production and
choreography by HSY Events, Sara Shahid of Sublime by Sara as the official spokesperson for the
PFDC, front stage management by Maheen Kardar Ali, backstage
management by Maria Baig, logistics and operations by Bedazzled, digital
support by B-Solutions, photography by Faisal Farooqui and team at Dragonfly,
Hum TV/Style360 as the official media partners, CityFM89 as the official radio
partners and foreign and national public relations by Lotus Client Management
& Public Relations.
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