YASMEEN JIWA Celebrating 23 years of elegant and sophisticated designs

Internationally acclaimed Pakistan’s pioneering fashion designer Yasmeen Jiwa, popularly known as YJ, presents her latest collection at her flagship store located in block 4, Clifton. The collection, categorized as Lace, Chundri & Bridal represents YJ’s sophisticated and elegant designs revealing her artistry, love for fashion and over two decades of invaluable experience and innate aesthetic sense. YJ is known for the use of pure fabrics and her intricate and delicate embroidery work, which one rarely sees nowadays.

YJ's overall design philosophy is to make you feel beautiful and comfortable any time of the day with a harmonious balance. Her signature offers a mix of pure silks and chiffons, with intricate work keeping the modern Pakistani woman in mind. The line mainly specializes in embellishment sequences and thread work with a touch of vintage handcrafts such as dabka, kora, Sitara and ghotta added with the artistry and expertise of Yasmeen Jiwa.


YJ bridal is for any bride who wants to feel unique and beautiful on their most important day. YJ’s specializes in hand embroidery intricate “kaam”, which one does not usually see anywhere else. Any bride can get the colors of their choice; YJ bridals color palette ranges from rich deep hues to cool pastels. YJ’s bridal line has received international success as orders are made from all over the world- countries include Europe, the US, and Canada.

“Own your fashion sense, never give into trends”. Says Yasmeen Jiwa

YJ’s signature has introduced a mix of vintage elegance with a contemporary twist. Which one can see in all three different lines. The YJ label never compromises on the quality of its fabrics-only using pure fabrics, which are cut and stitched to perfection and it is for all the women who choose to stand out in the crowd. PR for the event is handled by Catalyst PR.