Sania Maskatiyacollaborates with Gul Ahmed tointroduce a collection of limited edition scarves in support of the Layton Rahmatulla Benevolent Trust [LRBT]
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The
coveted House of Sania Maskatiya reveals a capsule collection of scarves designed
specifically for retail in partnership with the regions’ leading textile group,
Gul Ahmed, in honour and support of Pakistan’s pioneeringanti–blindness NGO,
the Layton Rahmatulla Benevolent Trust [LRBT], heralded for its tireless contribution to fighting blindness in
the country through itsnationwide network of 17
purpose-built hospitals and 53 clinics in all the 4 provinces.Indeed
the entire proceeds from every scarf sold will be donated to the LRBT and the
collection will be available nationwide at both Sania Maskatiya and specific
Gul Ahmed outlets as of January 13 2014.
With
renowned actress Syra Shahrozas the campaigns spokesperson, the Sania Maskatiya
scarf collection includes four designs based in both cotton and silk respectively,
with each scarf available in long and square versions priced atPKR 3,000each. Inspired by light, Sania’s
colour palatte features vibrant and colourful hues with two scarves also
designed in LRBT calligraphy. The collection will be available at all three Sania Maskatiya
stores between Karachi and Lahore and select Gul Ahmed stores (details provided
further in the release).
Najmus
Saquib Hameed, Honorary Vice Chairman & CEO of the LRBT has said:
“We are extremely delighted and
thankful to Sania Maskatiya and Gul Ahmed for their utmost support to the cause
of LRBT, to eradicate blindness. We are overwhelmed with their willingness to
help in our fight against curable blindness in Pakistan with the joint
initiative ‘Colours of Life’. So far LRBT has treated 26million patients in its
28 years of existence. Each scarf costs only Rs.3,000, which is exactly the
money needed to save a life from lifelong blindness. Each Rs.3,000 spent can
transform not only a person’s life but the whole family.”
On the
collaboration, Team Sania Maskatiya has said “We
truly believe in what LRBT have achieved since its inception in 1984 and their
future plans. They have spearheaded phenomenal work in Pakistan, fighting
blindness and transforming lives. We are honoured to be able to contribute constructively
to their trust through our work. We have partnered with Gul Ahmed to retail our
line as they share a similarly socially conscious and responsible outlook and
with their retail strength our designs for the LRBT will reach a greater
network of people. We also appreciate having Syra Shahroz on board as our main
spokesperson and photographer Rizwan Ul Haq, who have donatedtheir time and passion
for this campaign”
Syra
Shahroz has said “I'm very glad to be a
part of this organization in whatever little way possible. LRBT is doing a
tremendous job, it's a way for many to be able to achieve their dreams that may
have come to a standstill, LRBT is making it possible for them. To me LRBT
means hope.”
For more information on LRBT please
visit:
For
more information on Gul Ahmed, please visit:
Availability of Sania Maskatiya-Gul
AhmedScarves for LRBT:
Sania
Maskatiya Outlets:
·
Karachi: 4C, 6th Bukhari Commercial Lane,
(Opposite Oxygen spa), Phase 6, DHA.
·
Karachi:Shop S-13, 2nd Floor, Dolmen Mall
Clifton Block 4, Karachi.
·
Lahore: 3-R, 1st Floor - Almas Tower, MM Alam
Road, Gulberg III, Lahore [Near Mini Market].
Gul Ahmed
Outlets:
·
Karachi: BC 13, Block 9, ground floor, Razi
Towers, Near Schon Circle, Main Clifton. Tel: 02135374131-5
·
Karachi: Dolmen City, Outlet No. G4, Block-4,
Scheme No. 5, ground Floor. Clifton. Tel: 02135296106-10
·
Lahore: Building No.1, Block Z, Phase-3,
commercial DHA. Tel: 042-35692884
·
Islamabad: Plot No. 13 A, main double road, F7
markaz. Tel: 0512652491-96
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