What to Expect from LAAM Fashion Week 2026: The Future of Pakistani Fashion

 

The global fashion spotlight is turning toward Lahore as LAAM Fashion Week (LFW) 2026 prepares to launch its inaugural edition from January 31st to February 3rd. More than just a runway, LFW is set to become Pakistan’s first "runway-to-e-tail" platform, promising a seamless blend of heritage craftsmanship and cutting-edge digital commerce.

Whether you are a fashion enthusiast or a global buyer, here is why LFW 2026 is the most anticipated event of the year.

LAAM Fashion Week 2026: A New Era for Pakistani Fashion

 Pakistan’s fashion landscape is reaching a pivotal turning point. From January 31st to February 3rd, 2026, Lahore will host the inaugural LAAM Fashion Week (LFW)—the country’s first dedicated "runway-to-e-tail" platform. This four-day event is designed to do more than just showcase beautiful clothes; it aims to unify the entire fashion ecosystem, from heritage craft to digital commerce.

The Red Carpet Roast: Why Pakistani Social Media Can’t Stop Bashing Award Show Fashion

In Pakistan, an award show doesn't end when the "Best Actor" trophy is handed out. For millions watching at home, the real show begins the next morning on Instagram and X (formerly Twitter).

While the celebrities are nursing their post-event hangovers, the Pakistani public is busy at work. We aren't just viewers; we are a nation of self-appointed fashion police, cultural guardians, and world-class satirists. Here is a look at why the Pakistani red carpet has become the ultimate digital battleground.

SANIA MASKATIYA'S SPRING/SUMMER UNSTITCHED COLLECTION 2023

Sania Maskatiya, one of Pakistan’s leading fashion brands known for its exquisite designs and luxurious fabrics, has announced the launch of its highly-anticipated Spring/Summer 2023 unstitched lawn collection on 2^nd March 2023. The collection promises to be the must-have wardrobe addition of the season, featuring artfully composed designs that use the most premium fabrics, intricate embroideries, and painterly prints.

Star Studded Launch Of Mohsin Naveed Ranjha Design Studio

Pakistan’s premier fashion designer Mohsin Naveed Ranjha launched his new studio in DHA Phase 6 Bukhari Commercial in Karachi. The new store is the brand’s first one outside the designer’s home base in Punjab.

14th QMobile HUM BRIDAL COUTURE WEEK TO COMMENCE FROM MARCH 31, 2017 IN KARACHI

Pakistan’s premier entertainment network, HUM Network is proud to announce dates of the 14th QMobile HUM Bridal Couture Week. The country's biggest bridal fashion extravaganza will dazzle Karachi from 31st March to 2nd of April 2017.

Mona Imran Showcased Her Collection GOLD RUSH At Fashion Pakistan Week 2016

Mona Imran With Sajal Aly

On The First Day Of Fashion Pakistan Week 2016, Mona Imran showcased her lovely collection titled “Gold Rush”. The bridal collection by Mona Imran left a lot of eyes turned to gold.

Mona Imran Is Ready To Showcase Her Collection GOLD RUSH At FPW2016

Mixing culture with the modernism, Mona Imran is giving new dimensions to the traditional brides. Being in the market since 2001 / 2002, Mona is working on something unique every time she showcases her work. Pakistan fashion industry acknowledges her innovative work and on the international forums, she has collected unlimited praise.

Garnier Men scores a hit with FIFA World Cup Webcast series: OFFSIDE!

Leading men’s skincare brand Garnier Men have launched a series of engaging football focused webcasts to create greater awareness of football in Pakistan while highlighting the importance of grooming and skincare in men. The 26 episode series titled Offside is being aired during the 2014 FIFA World Cup exclusively through the brand’s Facebook page (https://www.facebook.com/Garnier.MenPakistan)

‘The Anniversary Edition’ Launched: Celebrating five years of Mahnoush by Arjumand Amin

This 2014, Pakistan’s premium boutique lawn brand, Mahnoush, celebrated their half a decade of beauty, consummate quality and one-of-a-kind design aesthetic with the launch of ‘The Anniversary Edition’, a new signature lawn collection for spring/summer 2014, that will be available across Pakistan and internationally on the 28^th of March.

Sania Maskatiyacollaborates with Gul Ahmed tointroduce a collection of limited edition scarves in support of the Layton Rahmatulla Benevolent Trust [LRBT]

The coveted House of Sania Maskatiya reveals a capsule collection of scarves designed specifically for retail in partnership with the regions’ leading textile group, Gul Ahmed, in honour and support of Pakistan’s pioneeringanti–blindness NGO, the Layton Rahmatulla Benevolent Trust [LRBT], heralded for its tireless contribution to fighting blindness in the country through itsnationwide network of 17 purpose-built hospitals and 53 clinics in all the 4 provinces.Indeed the entire proceeds from every scarf sold will be donated to the LRBT and the collection will be available nationwide at both Sania Maskatiya and specific Gul Ahmed outlets as of January 13 2014.

Designer Sana Salman ushers in the New Year with ‘Gold Dust’

After the launch of the label’s fall collection ‘Falak’, Karachi based designer Sana Salman launchesa new range of winterformals under the name ‘Gold Dust’. The new collection is currently available through custom order at the Sana Salman Studio located at Tipu Sultan Road, 70/71 Alhamra Societyin Karachi and will soon be available for online order through the multi-label store Brand Central.

Day Three of Pantene Bridal Couture Week by Style360

Pantene Bridal Couture Week by Style360 opened as always with a change in the set décor. Fresh flower arrangements lined the T-junction of the ramp, as well as the arches in the backdrop, enhancing the beauty of the flower chandeliers.

FASHION INDUSTRY PAKISTAN PROGRESSED IN 2012

It was 2012 a year you can notice that the Fashion Industry in Pakistan has grown tremendously. The year 2012 saw the impact full entry of new players while old ones upped their game.

10 BEST DRESSED INTERNATIONAL CELEBRITIES OF 2012

These are the stylish stars that held our attention all through the year.

EMERGING FASHION DESIGNER MAIMOONA. H

Maimoona H

Maimoona. H is a concept brand, which plays on extremes and opposites. The garments embody contrasts such as masculine & feminine, soft & serve, constructed and deconstructed, created for someone who wants the perfect combination of simple elegance and detailed engineering.

FRIEHA ALTAF A BIG NAME IN PAKISTAN FASHION INDUSTRY

Frieha Altaf

           

It is necessary to highlight that the VEET SUPER MODEL CONTEST started off small three years ago but to the surprise Frieha Altaf choreographer and entrepreneur took a challenging task and with her own style planed for a model contest where girls were groomed.

WARDA SALEEM TALKS ABOUT WINTER TRENDS 2012

VEET MISS SUPER MODEL PHOTO SHOOT AT MAKLI

The sixth episode of Veet Super Model Contest show can be watched on reality show in Pakistan.

PIZZA HUT PERFUME

Ah, the provocative scent of pepperoni and marinara sauce! It can't be beat!

We've always wondered how we could prolong the delicious smell of pizza long after every last slice had been eaten, and as it turns out, we don't have to wonder anymore!