Pakistan’s fashion landscape is reaching a pivotal turning point. From January 31st to February 3rd, 2026, Lahore will host the inaugural LAAM Fashion Week (LFW)—the country’s first dedicated "runway-to-e-tail" platform. This four-day event is designed to do more than just showcase beautiful clothes; it aims to unify the entire fashion ecosystem, from heritage craft to digital commerce.
A Comprehensive Industry Showcase
LFW stands out by breaking down the traditional silos of the industry. The event brings together a diverse spectrum of talent, including:
Couture & Bridal Houses: Iconic names like HSY, Nomi Ansari, Rizwan Beyg, and Ali Xeeshan.
High-Street Giants: Established retail leaders such as Sana Safinaz and Lulusar.
The Next Generation: Rising stars from the LFW Hot List, featuring top graduates from the Indus Valley School and PIFD.
Emerging Manufacturers: Brands that have completed the Ramp Readiness Programme (RRP), proving they are ready for the global stage.
Bridging Craft and Commerce
The core philosophy of LFW is the belief that creativity and commercial viability must go hand-in-hand. By leveraging a digital-first model, the platform allows global audiences to engage with Pakistani craftsmanship in real-time.
In a significant shift for the industry, high-street and prêt collections will be available for immediate purchase via LAAM’s digital platform as they exit the runway. Luxury and bridal pieces will follow in a phased rollout, ensuring the bespoke nature of the craft is maintained while meeting modern consumer demands.
A Global Stage for Local Talent
This inaugural edition marks the largest global broadcast of Pakistani fashion to date, with a live stream reaching over 120 countries. This isn’t just about visibility; it’s about a mature industry investing back into its own growth.
With the support of major partners like J., Haseens, and PostEx, LAAM Fashion Week represents a shift toward an indigenous, industry-led future—one where Pakistan doesn't just participate in the global fashion conversation but helps lead it.
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