Leading men’s skincare brand Garnier
Men have launched a series of engaging football focused webcasts to create
greater awareness of football in Pakistan while highlighting the importance of
grooming and skincare in men. The 26 episode series titled Offside is being aired during the 2014 FIFA World Cup exclusively
through the brand’s Facebook page (https://www.facebook.com/Garnier.MenPakistan)
Hosted by football
enthusiasts Mohsin and Fareed, Offside
focuses on educating its audience through unique football related trivia, Quick
Match Analysis (QMA) of upcoming matches and analysis of a team’s players and
strengths through a section named X-Factor among other segments; all in a
candid manner which is easy to relate to and follow. The content also stresses
the importance of skincare in men through tips and personalized advice imparted
in a light and casual manner.
Garnier Men is
also providing viewers of Offside a
chance to win exciting prizes and complimentary products from its Garnier Men
range by predicting the winners of upcoming football matches played during the
FIFA World Cup. Viewers of Offside will
have a chance to win more valuable prizes during special episodes of the series
aired prior to the major concluding fixtures of the football tournament, namely
the Quarterfinals, Semifinals and Finals.
Speaking about
the new football focused series of Webcasts, Moazzam Ali Khan, General Manager
Consumer Product Division L’Oréal [Garnier’s parent company] said, “Football is played and enjoyed by millions
of sporting enthusiasts including myself. Through Garnier Men Offside, Pakistani fans of the game will
be able to experience their favourite sport in the innovative Garnier Men way,
and of course in the process learn more about taking care of themselves.”
The football
focused series is a part of the brand’s long term commitment towards supporting
male oriented leisurely pursuits such as football, and providing Pakistani men
quality education on skincare, an area of discussion which has traditionally
been dominated by women. Indeed, the Garnier Men range is for men who dare to
care about their skin, about grooming, about taking care of themselves, knowing
that confidence comes with looking good, results in them feeling good and
reflects in their daily routine, be it work or socially.
The Garnier Men
portfolio includes two cleansers and a face moisturizer: the PowerLight
Intensive Fairness Moisturizer SPF 15, the Oil Clear Deep Cleansing Face wash
and the PowerLight Face wash available at all leading stores across Pakistan.
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