Pakistan’s biggest and most sought-after bridal extravaganza, Pantene HUM Bridal Couture Week 22 (PHBCW) celebrated its 20th edition in Lahore with a star-studded lineup of celebrities as show-stoppers for various brands on day one. Organized under HUM Network Limited, PHBCW is the country’s most opulent and highest-profile bridal event, taking place consecutively since 2010. The event features the latest trends and designs in bridal couture and has become the ultimate choice for Pakistan’s top and burgeoning designers, couture lovers, influential individuals, buyers, celebrities, and socialites. This year, with Pantene as its title sponsor, PHBCW will showcase 26 designers on the runway.
