Pakistan’s biggest and most sought-after bridal extravaganza, Pantene HUM Bridal Couture Week 22 (PHBCW) celebrated its 20th edition in Lahore with a star-studded lineup of celebrities as show-stoppers for various brands on day one. Organized under HUM Network Limited, PHBCW is the country’s most opulent and highest-profile bridal event, taking place consecutively since 2010. The event features the latest trends and designs in bridal couture and has become the ultimate choice for Pakistan’s top and burgeoning designers, couture lovers, influential individuals, buyers, celebrities, and socialites. This year, with Pantene as its title sponsor, PHBCW will showcase 26 designers on the runway.
Show one of the bridal extravaganzas kicked off with Fahad Hussayn’s
Spring/Summer 2023 collection “Ghar, Gharasti, Gehnay” in
collaboration with Wahab Shah Dance Company. The showcase was a revolutionary
bridal interpretation with the brand’s fine artistry, intricate detailing and
the label’s signature finishes under the exquisite design of novelty Couture
portraying decadence and opulence at Fahad Hussayn. This was followed
by Haris Shakeel who presented his collection.
Next in line was designer label Deepak & Fahad’s ‘Jashn-e-Zindagi’ which encompassed
the experimental and innovative approach that the brand is known for; followed by Shoaib
Ismail’s ‘Shehar
Bano’, inspired
by the magnificent style of a royal family paying homage to the grace and charm
of Shehr Bano, daughter of Ali Adil Shah. Designer Ali Haider came next with his
modern collection ‘Bazgha’,
an exploration of the rich culture and craftsmanship
that is unique to Pakistan.
The second show of the first day commenced with Kanwal Malik’s ‘Mehrunisa’, the
collection was crafted with luxurious materials and embellishing techniques
that were a perfect blend of skillful artistry and workmanship. Next in line was
designer Munib Nawaz with his collection ‘Untitled’ which was a tribute
to everything incomplete, not done yet perfect at same time. Reema Ahsan was
next to showcase her collection ‘Ishq’, embodying
the concept of "love" with the collection’s enchanting silhouettes. Day one came to
an end with Zonia Anwaar’s ‘Maysa’, featuring
traditional bridal couture along with a newly launched segment of menswear. Colours
and the silhouettes were fresh, youthful, vibrant, and perfect for any occasion
of the wedding festivities.
Day one of the three-day bridal extravaganza had a brilliant
line-up of celebrities walking for the designers – Sabeeka Imam, Fehmeen,
Saboor Aly, Ali Green, Risham Faiz, while singers Hassan and Rahim and Wahab
Shah show-stopped for Fahad Hussayn. The gorgeous Minal Khan walked for Haris
Shakeel, while Hareem Farooq and singer Sehar Gul graced the ramp for Shoaib Ismail.
Designer Ali Haider presented Sadaf Kanwal and Saad Qureshi as his
show-stoppers whereas the uber-talented Ayeza Khan walked the ramp for Kanwal
Malik. The incredible Kubra Khan added allure to Reema Ahsan’s collection while
QB and Mehreen Syed walked the ramp for Zonia Anwaar.
Fahad Hussayn
Fahad Hussayn presents “Ghar, Gharasti, Gehnay” Spring/Summer 2023 at the 20th Pantene Hum Bridal Couture Week, Pakistan. The campaign is a revolutionary bridal interpretation of the everyday woman captivated by timeless elegance of traditions and culture. This campaign revamps the customary definition of ghar, gharasti and gehnay through various performing art forms in collaboration with Wahab Shah Dance Company.
To give perspective to the execution of this campaign, PRINT MUSEUM visualizes
the revival of classics through contemporary trends of wedding culture infused
into exquisite designs. Mastered with precision, the Spring Summer ’23
collection depicts signature Fahad Hussayn designing in a unique version of
intricate detailing on heavily embellished wedding wears.
The campaign introduces a range of signature weddings, wedding essentials and
limited-edition wedding and embroidery series under the categories of
womenswear and menswear consisting of looks for the upcoming festive seasons
for Print Museum. While for the finale, Fahad Hussayn Couture brings the best
of the brands’ artistry accomplished with intricate detailing and label’s
signature finishes under an exquisite design of Novelty Couture portraying
decadence and opulence at Fahad Hussayn.
The collection will be released globally for online
sales.
Right after the showcase!!
We woulld like to thank fazal jewellers for supplying
all the beautiful archival jewels & zeeki for all the foot finery paired
with our menswear today.
Deepak & Fahad’s PHBCW collection is a tribute to
the brand’s journey, struggles, challenges and achievements. Deepak & Fahad
as a brand has always been pushing the boundaries with out of the box ideas and
techniques. The collection encompasses the experimental and innovative approach
that the brand is known for. All the pieces are trendy, sophisticated and
magnificent. The collection has been brought to life with pure raw silk, adorned
with hand embroidery, machine embroidery, foil printing and digital printing.
The colour palate is very distinguished and there is something for everyone.
Shoaib Ismail
Shoaib Ismail’s PHBCW
collection is inspired by the magnificence of a royal family and pays homage to
the grace and charm of Shehr Bano, daughter of Ali Adil shah. The collection is all about nobility,
authority and beauty. Shehr Bano features handmade bridal, formal, and men’s wear outfits ornamented with hand embellished motifs explicitly
designed for the ensemble. Crafted in the finest of fabrication such as
Kimkhab, pure raw silk, velvet, kundan zari, and net fabric, the collection uses
rich vibrant shades of bridals formals & men’s couture wear.
BAZGHA marks Ali Haider’s debut on the
runway in Pakistan. The collection explores new terrain for the designer, a
true exploration of the rich culture and craftsmanship that is unique to
Pakistan. Bazgha takes its inspiration from the rich sub continental traditions
and master craftsmanship. This collection is a celebration of Pakistan from
Ali’s eyes.
Kanwal Malik’s PHBCW collection takes inspiration from the cultural allure and women's emancipation and are presented in the brand’s insightful visual style. The collection is crafted with luxurious materials and embellishing techniques that are a perfect blend of skillful artistry and workmanship. Each piece is distinctive and meticulously created. Each piece is unique, lovingly made and comes with a unique backstory.
Munib Nawaz
The collection is a tribute to everything unfinished,
undone yet perfect. Untitled is the only way to define the undefined. The
collection is a tribute to the true masculinity in all its colours and all
their shades.
Reema Ahsan collection ‘Ishq’
Reema Ahsan’s PHBCW Collection "Ishq"
truly embodies the concept of "love" with its enchanting silhouettes.
The collection is crafted with endearment and passion with majestic embroidery
and colour palette.
Zonia Anwaar’s ‘Maysa’
MAYSA is the brand’s most extensive and
complete collection to date. Celebrating 12 years of Zonia Anwaar Design House,
this collection features traditional Bridal Couture along with a newly launched
segment of Menswear. The design sensibilities of the formals and bridals have
been made to ensure that each piece is an heirloom that can be enjoyed and
adorned by generations to come. The colours and the silhouettes are fresh,
youthful, vibrant and evergreen, perfect for any occasion or your very own
special day!
MAYSA’s outfits have been designed to
encourage ladies to wear them as they are, as well as be worn as separates
depending on your unique styling and the occasion. We hope you love this true
labor of love, showcasing at the Day One Finale of Hum Bridal Couture Week
2022.
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