‘Soch’ the band has finally released the music video of their much anticipated romantic single ‘Hamesha’. Directed by the internationally acclaimed Adnan Qazi, Hamesha stars the beautiful Kubra Khanum and the notable Ali Shakeel, both of who have been tremendously commended on their ramp walk at the Pakistan Fashion Week held in London . Styled by the well respected and formidable Fahad Hussyn, the makeup is done by the ever creative and talented Ayesha Mubarak. Hamesha’s music video is a sight for sore eyes. Following Hamesha’s video launch, Soch has so far been known for raising their voices for the social issues faced by common man of a society. Not restricting their music to social concerns relating to just Pakistan, their numbers like Bandeya, Awari, Uth Jawana and Khabar (done for OST Chambaili) are related to every day concerns like greed, jealousy, lust, adultery faced by every society globally. Hamesha’s video is a wave of fresh breeze in the current suffocating Pakistani ...