K-ELECTRIC INITIATES 5TH KE LYARI FOOTBALL LEAGUE

K-Electric Limited (KE) today inaugurated the 5th KE Lyari football league. The league has been organized by K-Electric in association with Anti-Narcotics Board and Pakistan Rangers.
The tournament, which will be held from April 28th- May 07th, 2016 at People’s and KMC Football Stadium, Lyari features 16 teams. The KE Lyari League is the first grassroots movement in football targeted towards the under-privileged youth of Pakistan.

Findings of Willingness to Pay Survey for ‘WASH’ Services in Jacobabad City Released

The United Nations Human Settlements Programme (UN-Habitat) and United Nations Children’s Fund (UNICEF), in collaboration with Municipal Services Delivery Program (MSDP), Government of Sindh and USAID, released thought-provoking findings of the Willingness to Pay (WTP) Survey at a joint ceremony in Karachi. The survey was a part of ‘Community Mobilization for Improved Water, Sanitation, and Hygiene (WASH) Services and Hygiene Behaviors in Jacobabad City’ project.
The survey was conducted to determine the factors and their influence on people’s willingness to pay more for improved WASH services in Jacobabad. It aims to support the Government of Sindh in taking plausible steps to ensure the effective running of the MSDP by taking public’s opinion into account in devising necessary actions.

‘Suno!’ the Unheard Plight of Mental Illness

The Dawood Foundation in collaboration with Taskeen [an initiative of the Pakistan Association for Mental Health (PAMH), Humanity Initiative and CareforHealth] has launched a year-long extensive campaign to educate people and create awareness regarding mental illness in our society. The campaign advocates that mental illness is not a taboo and can be treated like any other disease/disorder.

NOWPDP Joins Hands with Shell Pakistan to Support Persons with Disabilities

In a bid to create avenues of employment for persons with disabilities, NOWPDP has signed a MoU with Shell which would enable Shell franchisees (retailers) to hire persons with disabilities as retail site forecourt staff by creating better employment opportunities for them. The main focus of such initiatives is to help foster an enabling environment for these new hires by engaging all stakeholders in sensitizing trainings to help build better work ethos amongst the forecourt staff.

Mobilink Re-launches Jazz as it Looks to Spearhead a Digital Revolution in Pakistan

Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a glamorous unveiling ceremony. With a refreshed logo and a bold new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink.    

HUM NETWORK DOMINATES THE SATELLITE PLAYS CATEGORY AT LUX STYLE AWARDS 2014


After sweeping all major Lux Style Awards in 2013 in the various categories under Satellite Plays, HUM TV, once again is the front-runner with fifteen nominations in five categories in Lux Style Awards 2014.

Garnier Men scores a hit with FIFA World Cup Webcast series: OFFSIDE!



Leading men’s skincare brand Garnier Men have launched a series of engaging football focused webcasts to create greater awareness of football in Pakistan while highlighting the importance of grooming and skincare in men. The 26 episode series titled Offside is being aired during the 2014 FIFA World Cup exclusively through the brand’s Facebook page (https://www.facebook.com/Garnier.MenPakistan)
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