AMANAT ALI POWER PACKED PERFORMANCE IN NORWAY



After touring Pakistan extensively since the past one month, superstar Amanat Ali has just returned from entertaining and dazzling his international fans with a power packed performance in Norway. SAARC-South Asian Association for Regional Cooperation in Trondheim organized the concert as a part of a series of events held in Trondheim Norway.

‘The Anniversary Edition’ Launched: Celebrating five years of Mahnoush by Arjumand Amin



This 2014, Pakistan’s premium boutique lawn brand, Mahnoush, celebrated their half a decade of beauty, consummate quality and one-of-a-kind design aesthetic with the launch of ‘The Anniversary Edition’, a new signature lawn collection for spring/summer 2014, that will be available across Pakistan and internationally on the 28th of March.

Hopscotch set to launch with their first ever flagship store in Lahore



Hopscotch, a new Western kidswear label for boys and girls from 0-5 is set to launch in Lahore on the 4th April 2014! Drawing from the playfulness of the popular ‘hopping’ childhood game and inspired by the simple, effortless pleasures of childhood, Hopscotch embraces color, simplicity and playfulness as its brand and design philosophy. The store is located at the prestigious Gulberg Galleria with a second store set to be launched in DHA Lahore, mid April 2014.

World’s most powerful celebrity magazine OK! introduced in Pakistan by CEO & Publisher Saher Paracha



The world’s premier celebrity magazine OK! has been officially launched in Pakistan by Juicy Publications (Private) Limited headed by CEO & Publisher Saher H. Paracha. Renowned for being the first for celebrity news, OK! Pakistan was introduced at a press conference and unveiling ceremony which revealed the cover of the first issue of OK! Pakistan at the historic Mohatta Palace on 22nd March 2014.

Cambridge Corporate And Casual Wear Launch



Cambridge is a fashion brand that excels in corporate and casual wear, from garments to accessories. With a diverse product range, professionals who are young and upcoming, those who are experienced and well established, can easily work and play in Cambridge wear. Established in 1958 Cambridge is master’s of the art of tailoring, from suit to denim and everything in between is available under one roof.  The craftsmen are dedicated towards ensuring their customers to look and feel at their best.

Hum Theray Gunehgaar


Gunehgaar is the story of a successful businessman Zakaria, his kind and cancer-stricken wife Aisha, their kids and two adopted children. Zakaria’s adopted son Zaroon is in love with Malaika and on Malaika’s father’s insistence, the couple secretly gets married. Owing to her deteriorating condition, Aisha takes some decisions for her children which bring major upheavals in their lives. Will the children be able to honour their dying mother’s wishes?

Sania Maskatiyacollaborates with Gul Ahmed tointroduce a collection of limited edition scarves in support of the Layton Rahmatulla Benevolent Trust [LRBT]


The coveted House of Sania Maskatiya reveals a capsule collection of scarves designed specifically for retail in partnership with the regions’ leading textile group, Gul Ahmed, in honour and support of Pakistan’s pioneeringanti–blindness NGO, the Layton Rahmatulla Benevolent Trust [LRBT], heralded for its tireless contribution to fighting blindness in the country through itsnationwide network of 17 purpose-built hospitals and 53 clinics in all the 4 provinces.Indeed the entire proceeds from every scarf sold will be donated to the LRBT and the collection will be available nationwide at both Sania Maskatiya and specific Gul Ahmed outlets as of January 13 2014.
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