Garnier Men scores a hit with FIFA World Cup Webcast series: OFFSIDE!



Leading men’s skincare brand Garnier Men have launched a series of engaging football focused webcasts to create greater awareness of football in Pakistan while highlighting the importance of grooming and skincare in men. The 26 episode series titled Offside is being aired during the 2014 FIFA World Cup exclusively through the brand’s Facebook page (https://www.facebook.com/Garnier.MenPakistan)

Norwegian Brand Floyd By Smith opened their first Store in Pakistan



The Famous Norwegian brand Floyd by smith opened their first store in Pakistan in the city of lights Karachi, located at the new Zamzama Mall. Silky sheath dresses in poppy accents made their way on the runway, at the launch of the new Norwegian store, Floyd by Smith, bought to Pakistan by Nordic 1 and Catalyst PR. The event was attended by the creme le creme of Pakistan Fashion industry including Anjeline Malik, Sadaf Malaterre,Mohsin Sayeed,Maheen Hussain, Nadia mistry, Ali Saleem. 

4th PAS AWARDS 2014


The Pakistan Advertisers Society, organized to celebrate the best in advertising. The 4th PAS Awards function at the EXPO CENTER KARACHI on Friday the 16th May 2014.
The PAS AWARDS were designed to recognize individuals and organizations for their outstanding contribution to the success of the Pakistan Advertiser Society. The PAS Chairman SAHBEEH A. IKRAM and ALY MUSTANSIR during the opening speeches said “that there has been significant increase in the number of advertisers agencies-which has almost doubled this year-leading to strong, relevant yet diverse content”.

AMANAT ALI POWER PACKED PERFORMANCE IN NORWAY



After touring Pakistan extensively since the past one month, superstar Amanat Ali has just returned from entertaining and dazzling his international fans with a power packed performance in Norway. SAARC-South Asian Association for Regional Cooperation in Trondheim organized the concert as a part of a series of events held in Trondheim Norway.

‘The Anniversary Edition’ Launched: Celebrating five years of Mahnoush by Arjumand Amin



This 2014, Pakistan’s premium boutique lawn brand, Mahnoush, celebrated their half a decade of beauty, consummate quality and one-of-a-kind design aesthetic with the launch of ‘The Anniversary Edition’, a new signature lawn collection for spring/summer 2014, that will be available across Pakistan and internationally on the 28th of March.

Hopscotch set to launch with their first ever flagship store in Lahore



Hopscotch, a new Western kidswear label for boys and girls from 0-5 is set to launch in Lahore on the 4th April 2014! Drawing from the playfulness of the popular ‘hopping’ childhood game and inspired by the simple, effortless pleasures of childhood, Hopscotch embraces color, simplicity and playfulness as its brand and design philosophy. The store is located at the prestigious Gulberg Galleria with a second store set to be launched in DHA Lahore, mid April 2014.

World’s most powerful celebrity magazine OK! introduced in Pakistan by CEO & Publisher Saher Paracha



The world’s premier celebrity magazine OK! has been officially launched in Pakistan by Juicy Publications (Private) Limited headed by CEO & Publisher Saher H. Paracha. Renowned for being the first for celebrity news, OK! Pakistan was introduced at a press conference and unveiling ceremony which revealed the cover of the first issue of OK! Pakistan at the historic Mohatta Palace on 22nd March 2014.
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