PSO CHIP-BASED FUEL SMART CARDS TO FACILITATE THE CUSTOMERS

Pakistan State Oil (PSO) on the 18^th May 2013 at Karachi Golf Club held launching ceremony of ‘FUEL SMART CARDS’. This technological milestone of introducing chip-based smart cards will provide ever greater value to its customers across the country. Since the introduction of these fuel cards are the first of their kind to be launched by any oil company in the country. The launch ceremony was organized under the theme of “YOUR WORLD JUST GOT SMARTER”.

The card was introduced with the objective of providing additional convenience to the PSO card customers, these fuel cards incorporate added security features in the form of chip-based encryption technology which secures all customers information residing in the chip from unauthorized access. The corporate customers will benefit by the usage of these cards and facilitating administrative supervision, economizing fuel expenses and selection of customized cards options.

 It is the perfect solution of fuel management for corporate entities and also the individual customers. The innovative trend of PSO and continuous offering various options these fuel cards will set new standards for OMC’s across the country.

Pakistan State Oil is committed for the improvement in customer service provision and responsibly providing for the fuel needs of the nation.

MR. NAEEM YAHYA CEO &MD PSO while speaking at the occasion said “ Through the launch of this Smart Card, PSO has further underlined its standing as a customer-centric company which is continually introducing new products and services to provide ever greater benefits to the consumers at large “. In his speech MD of the company also reiterated PSO’ vision of transforming itself into an integrated Energy Company, he further said that in its efforts to achieve this goal, the nation’s leading public company has been introducing new innovative ideas to offer increased value for its clients.

The launch event and PR was handled by CATALYST PR & MARKETING COMPANY. The event was hosted by top TV and stage artist AYESHA OMER & AHMED BUTT . After the glamorous Red Carpet there were welcome note & speeches and award ceremony, laser show and also performance by the country’s leading musical band “STRINGS” finally Unveiling ceremony of SMART CARDS. The launch event featured high-profile guests and decision makers from across the corporate sector. In the end there was a lavish DINNER for the guest, and finally, one can easily say that it was a successful event.