SANIA MASKATIYA COLLECTION AT PFDC BRIDAL FASHION WEEK 2013

SANIA MASKATIYA COLLECTION AT PFDC BRIDAL FASHION WEEK 2013

ELAN COLLECTION AT PFDC BRIDAL FASHION WEEK 2013

ELAN COLLECTION AT PFDC BRIDAL FASHION WEEK 2013

HSY COLLECTION AT PFDC BRIDAL FASHION WEEK 2013

HSY EXHIBIT HIS COLLECTION AT PFDC BRIDAL FASHION WEEK 2013

RED MANGO Once you taste it, you'll never settle for anything less!

Aiming to capitalize on the growing year-round demand for frozen yogurt in Pakistan, America's most-loved and best rated frozen yogurt cafe chain, “RED MANGO”, opened its first outlet here in the metropolis on October 8, 2013. Red Mango's flagship outlet offers customers a stunningly sophisticated environment that's filled with the tempting aromas of the world’s finest and healthiest frozen yogurt, smoothies, coffee and more!

YASMEEN JIWA Celebrating 23 years of elegant and sophisticated designs

Internationally acclaimed Pakistan’s pioneering fashion designer Yasmeen Jiwa, popularly known as YJ, presents her latest collection at her flagship store located in block 4, Clifton. The collection, categorized as Lace, Chundri & Bridal represents YJ’s sophisticated and elegant designs revealing her artistry, love for fashion and over two decades of invaluable experience and innate aesthetic sense. YJ is known for the use of pure fabrics and her intricate and delicate embroidery work, which one rarely sees nowadays.

YJ's overall design philosophy is to make you feel beautiful and comfortable any time of the day with a harmonious balance. Her signature offers a mix of pure silks and chiffons, with intricate work keeping the modern Pakistani woman in mind. The line mainly specializes in embellishment sequences and thread work with a touch of vintage handcrafts such as dabka, kora, Sitara and ghotta added with the artistry and expertise of Yasmeen Jiwa.

PFDC L’Oréal Paris Bridal Week: Details of Participating Designers 2013 and Hair & Make-Up Trend Shows

The Pakistan Fashion Design Council [PFDC] in collaboration with L’Oréal Paris, the world’s leading beauty brand, have announced the names of participating fashion designers and labels set to highlight the bridal trends for 2013 – 2014 at PFDC L’Oréal Paris Bridal Week 2013 [PLBW] being held in Lahore from 10^th – 12^th October 2013. The platform is set to define and present contemporary and traditional Pakistani Bridal fashion, make-up and hair trends, fusing to create the ‘look’ for the 2013 – 2014 bridal season.

Soch Unveils Their New Video ‘Hamesha’

‘Soch’ the band has finally released the music video of their much anticipated romantic single ‘Hamesha’. Directed by the internationally acclaimed Adnan Qazi, Hamesha stars the beautiful Kubra Khanum and the notable Ali Shakeel, both of who have been tremendously commended on their ramp walk at the Pakistan Fashion Week held in London. Styled by the well respected and formidable Fahad Hussyn, the makeup is done by the ever creative and talented Ayesha Mubarak. Hamesha’s music video is a sight for sore eyes. Following Hamesha’s video launch, Soch has so far been known for raising their voices for the social issues faced by common man of a society. Not restricting their music to social concerns relating to just Pakistan, their numbers like Bandeya, Awari, Uth Jawana and Khabar (done for OST Chambaili) are related to every day concerns like greed, jealousy, lust, adultery faced by every society globally. Hamesha’s video is a wave of fresh breeze in the current suffocating Pakistani pop scene. The story board of the video gels in wonderfully well with the brilliant lyrics and composition of the song.