MOVIE SHOOVY

The Pakistan Advertisers Society, organized to celebrate the best in advertising. The 4 th PAS Awards function at the EXPO CENTER KARACHI on Friday the 16 th May 2014. The PAS AWARDS were designed to recognize individuals and organizations for their outstanding contribution to the success of the Pakistan Advertiser Society. The PAS Chairman SAHBEEH A. IKRAM and ALY MUSTANSIR during the opening speeches said “that there has been significant increase in the number of advertisers agencies-which has almost doubled this year-leading to strong, relevant yet diverse content”.

This 2014, Pakistan’s premium boutique lawn brand, Mahnoush, celebrated their half a decade of beauty, consummate quality and one-of-a-kind design aesthetic with the launch of ‘The Anniversary Edition’, a new signature lawn collection for spring/summer 2014, that will be available across Pakistan and internationally on the 28 th of March.

Cambridge is a fashion brand that excels in corporate and casual wear, from garments to accessories. With a diverse product range, professionals who are young and upcoming, those who are experienced and well established, can easily work and play in Cambridge wear. Established in 1958 Cambridge is master’s of the art of tailoring, from suit to denim and everything in between is available under one roof.   The craftsmen are dedicated towards ensuring their customers to look and feel at their best.

Gunehgaar is the story of a successful businessman Zakaria, his kind and cancer-stricken wife Aisha, their kids and two adopted children. Zakaria’s adopted son Zaroon is in love with Malaika and on Malaika’s father’s insistence, the couple secretly gets married. Owing to her deteriorating condition, Aisha takes some decisions for her children which bring major upheavals in their lives. Will the children be able to honour their dying mother’s wishes?

The coveted House of Sania Maskatiya reveals a capsule collection of scarves designed specifically for retail in partnership with the regions’ leading textile group, Gul Ahmed, in honour and support of Pakistan’s pioneeringanti–blindness NGO, the Layton Rahmatulla Benevolent Trust [LRBT] , heralded for its tireless contribution to fighting blindness in the country through its nationwide network of 17 purpose-built hospitals and 53 clinics in all the 4 provinces. Indeed the entire proceeds from every scarf sold will be donated to the LRBT and the collection will be available nationwide at both Sania Maskatiya and specific Gul Ahmed outlets as of January 13 2014 .

The wait is over! The infamous ready-to-wear and accessories brand Almirah hasfinally opened its doors to the general public in Lahore on Friday December 27, 2013, in a mega launch ceremony attended by Inzimam-ul-Haq, Khawaja Salman Rafiq (Minister of Health), Salman Butt, Muhammad Irfan, Rambo, Sahibaand enthusiastic crowd of Lahore who were present to welcome Almirah.

After the launch of the label’s fall collection ‘Falak’, Karachi based designer Sana Salman launchesa new range of winterformals under the name ‘Gold Dust’. The new collection is currently available through custom order at the Sana Salman Studio located at Tipu Sultan Road, 70/71 Alhamra Societyin Karachi and will soon be available for online order through the multi-label store Brand Central.